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Monday, March 29, 2010

How to Make Money Online


The purpose of this post is to give people an overview of the two most common ad driven business models while providing some realistic expectations for each.

This is by far the most difficult business model to accomplish. A free service ad driven website is a site that is free to use that offers a valuable service like online search or social networking, and makes money from advertisers who place ads on their web pages. Great examples of this business model are Google, Yahoo, Myspace, and Facebook. In fact, the largest websites on the net in terms of unique hits per day are free service ad driven websites.

This is because you need an extremely large amount of traffic to earn revenue with an ad driven website. On average, you will earn about $1 for every one thousand unique visitors. That's a lot of visitors! To get this kind of traffic going, you will need to advertise your website (ironic I know) by paying for hundreds of thousands of new potential users. In my experience, if you use a PPC program like Google Adwords, you'll be paying $3-$5 per user. Furthermore, if you wanted to make just $100 per month, you'll need to build a website that can generate 100,000 hits per month!

In order to successfully profit from a free service ad driven website, you will either need to be extremely wealthy, or have an investment firm backing you up. However, if you're fortunate enough to pull it off, your site could be worth millions of dollars in the long run. This type of a business model is a high risk - high reward model.

This business model usually refers to blogs, which is the most popular of the two models. Unlike the free service ad driven model, you won't have to spend any money to bring in visitors to your website. This is because most of your visitors will find your site from a popular search engine like Google.

Blogging won't make you a millionaire, but if you're successful with it, you could supplement your income with an extra $1,000 a month or more. In some cases, the best bloggers in the world can make a full time job out of blogging, earning up $100,000 a year. Generally, a new blogger will start to see a noticeable revenue stream after blogging every day for six months.

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